Top 5 Photo and Video Apps Performance in Australia Q4 2021

In the fourth quarter of 2021, the top five photo and video applications in Australia experienced notable trends in downloads, revenue, and active users. Here's a closer look at the performance of Instagram, YouTube: Watch, Listen, Stream, Snapchat, CapCut - Video Editor, and Google Photos: Backup & Edit.

Instagram experienced a gradual decline in weekly revenue, starting at approximately $2.9K at the end of September and dropping to around $622 by the end of December. Weekly downloads varied, with a notable peak of around 52K in mid-October and ending the quarter with close to 47K. The app maintained a high number of active users, averaging around 8.3M throughout the quarter.

YouTube: Watch, Listen, Stream showed a relatively stable revenue stream, averaging around $320K per week, with minor fluctuations. Downloads saw a significant spike in late December, reaching approximately 49K. Active users remained consistently high, averaging around 17M throughout the quarter.

Snapchat had modest revenue figures, generally fluctuating between $55 and $186 weekly. Downloads saw an upward trend, peaking at around 42K in mid-December. Active users steadily increased from about 4.9M to over 5.2M by the end of the quarter.

CapCut - Video Editor maintained steady weekly downloads, ranging from 18K to 29K. The app saw a gradual increase in active users, starting at around 124K and reaching approximately 146K by the end of December.

Google Photos: Backup & Edit experienced consistent weekly revenue growth, peaking at approximately $17.6K in mid-December. Downloads showed a steady increase, with a notable peak of around 15.6K at the end of December. Active users rose from around 2.5M at the start of the quarter to approximately 2.8M by the end.

These insights are sourced from Sensor Tower, where more detailed analytics can be found.